Last but not least: the proof of the pudding is in the eating
In the new Old Spice commercial, Terry Crews meets a talking whisker that looks like him while shaving. Will he spare it?
Actor and former footballer Terry Crews is an old Spice hand. Regularly the muscleman gives the celebrated campaigns of the former Old Spice brand the necessary dose of testosterone. Probably the best-known example is "Old Spice Muscle Music" (Last but not least, 29.08.2012). Since Wieden + Kennedy took on the brand for shaving and men's grooming products founded in the 1930s, Old Spice has mutated into a ratings hit on social media. "Get Shaved in the Face" seamlessly builds on the success of past campaigns: Over a quarter of a million YouTube clicks in one day - selling electric razors could be so easy. (hae)
