KSP: Campaign for "Miini Region" by Coop
«Miini Region» is the new seal of quality that has been highlighting regional products in Coop's product lineup since early March. KSP has created a campaign for it.
In total, Coop already offers over 2,300 selected products from local farmers and producers. The new Miini Region quality seal now shows simply and clearly which products are grown and produced in the region. With 828 stores, Coop is also by far the most local supplier in Switzerland.
The national campaign delivers on the promise of proximity in all regions of Switzerland. Poster and print subjects serve up stories that play with the connection between people and products from the region. With a striking and down-to-earth eye-catcher that continues across all communication media. The campaign is accompanied by a comprehensive package of measures. With communication at the POS, give-aways, events ranging from community duels to a national tour through the regions or a cooperation with the SBB.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Christof Braun (Project Management); Karin Heliopoulos (Head of Media); Roland Frefel (Head of CCM Fresh Products/Gastronomy); Conradin Bollinger (Head of Sustainability Private Label); Stephan Rauch (Head of Sales Planning). Responsible at KSP: Flo Wacker, Sascha Borsai (creative direction); Daniel Kobi (art direction); Christian Stüdi (text); Claudia Willner (graphics); Flavia Meyer (consulting management); Jacqueline Lima (consulting). Responsible at TWMEDIA: Stephan Küng (Media Relations).
