Serranetga creates website for Connect Hearing
Connect Hearing, the Sonova brand for hearing advice, is getting a new global website. Serranetga has brought the personal stories of people with hearing loss to life.
Last year, Serranetga launched the international platform "Better hearing starts with a story" for Connect Hearing. Tell us yours." It started with four TV commercials in which real customers told the story of their hearing loss. Now the branding concept is also being used for the new Group website implemented, according to a statement issued by the agency on Friday.
In addition to general information about the company, visitors will find real stories of people who have been able to enjoy their lives again thanks to hearing counseling. The stories are brought to life through various features, such as matching soundscapes on mouse-over. In addition, the website relies on the so-called Paralax effect: When scrolling, the different levels move at different speeds, which should give the visitor a sense of depth.
Responsible at Sonova: Renato Di Rubbo (Director Marketing), Dario Bernardi (Senior Marketing Manager). Responsible at Serranetga: Pascal Deville, Samuel Textor (Creative Direction), Tino Elsener (Project Management), Philippe Lehmann (Screendesign), Diego Dirren, Erwan Eydt (Programming).
