Marc Sway's Choice
To promote the spring and summer travel offerings of the online travel agency Travel.ch, Kreienbühl and Vogler were commissioned to develop a campaign. At the heart of the campaign is the testimonial by Marc Sway.
The musician travels a lot, both professionally and privately, and is a satisfied regular customer of Travel.ch, according to a press release issued by the agency on Friday. In the advertisements, Sway shows his favorite destinations and reveals his personal travel tips. The campaign also includes radio spots in which the musician rates destinations as a travel tester.
In addition, the Online game "Buzz & Fly" created. Anyone who locates Marc Sway can take part in a prize draw for travel vouchers. Throughout the campaign, the musician will also take over the Facebook newsfeed, where he will provide insights into his travel life and interact with Facebook fans. The campaign is running immediately.
Responsible at Travel.ch: Inka Nobel (CEO), Tanja Pfister (Specialist Content & Campaign Management). Responsible at Kreienbühl and Vogler: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht. Photography: Dan Cermak. Image editing: Lorenz Wahl. Production radio spots: Jingle Jungle. Game programming: with links.
