Erdmannpeisker makes sleep apnea known
Sleep apnea often goes undiagnosed, even though it can be effectively treated. Erdmannpeisker raises awareness on behalf of the Lung League.
Under the new campaign claim "Breathe a sigh of relief!", the second campaign of the Swiss Lung League will appear at the beginning of March. Following the awareness campaign for the lung disease COPD, the focus is now on the disease sleep apnea. In Switzerland, more than 150,000 people suffer from sleep apnea. The often unrecognized disease can be well treated and the patients' quality of life can be improved as a result.
Erdmannpeisker has developed a TV commercial, ads and online banners to raise awareness of sleep apnea, urging the target audience to look out for the symptoms of daytime sleepiness and intermittent snoring. Lungleague.ch to take the risk test. In this communication, just as with COPD, the disease was staged with a surprisingly simple and plausible implementation.
//www.youtube.com/watch?v=mq5aVZBnzrQ
Responsible at Lungenliga Schweiz: Ursula Luder, Barbara Weber, Monique Sturny. Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Patrick Fawer, Daniel Hesse (AD), Selina Helbling (consulting), Christian Grund (photo). Film production: Shining Pictures, Stefan Bircher (production), Lukas Frieden (director).
