Maurice Lacroix: Partnership with FC Barcelona

According to the press release, the Swiss watch manufacturer is contributing its many years of marketing expertise in the luxury goods sector to the new partnership, while at the same time benefiting from the popularity and cult status of FC Barcelona, a football club adored by 300 million fans. This link brings FC Barcelona and Maurice Lacroix closer than ever to their fans. They give everyone access to a luxurious Swiss quality product. Three watch models in different price categories will be available in all FC Barcelona boutiques as well as in Maurice Lacroix's official international retail network. The "Fan" model gives fans affordable access to a quality Swiss watch. Lovers of mechanical models can choose between an innovative "Player" model and a refined "Executive" model.

The partnership is communicated and symbolized in Europe's largest stadium through a whole range of different elements: On a 230-meter-long LED billboard on the edge of the pitch, on the LCD screen of the fourth referee, through monumental Maurice Lacroix watches as well as an exclusive presence in all VIP zones of the Camp Nou.

Josep Maria Bartomeu, President of FC Barcelona: "FC Barcelona is proud to enter into a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact." Marc Gläser, Managing Director of Maurice Lacroix: "Maurice Lacroix is delighted to enter into this unique partnership with the legendary football club. We share many common values with FC Barcelona, such as our passion for precision and creativity. We both have great ambitions and leave nothing to chance, but are driven by the desire to improve every day."