Neo Advertising: 1000th screen at the Motor Show
In ten years, digital screens have flooded the main, high-traffic locations in Switzerland. Neo Advertising installed its 1000th screen on the occasion of the Geneva International Motor Show.
One, by its size and quality, unique screen in Switzerland. 20 square meters in high definition, the first time such an advertising medium has been installed outdoors in Switzerland, according to a statement.
Number one in digital out-of-home display (DOOH), the French-speaking Swiss company - which has a branch in Zurich and an IT department in Lausanne - operates a thousand screens distributed throughout Switzerland. In numbers, this means more than 650 screens in Swiss shopping malls, over 60 at Geneva airport, 200 in retail outlets with the Coop Pronto brand and a hundred at Geneva's Palexpo exhibition center, which awarded the new digital display concession to Neo Advertising.
240 million customers per year
The screens managed by Neo Advertising, today reach 240 million customers annually. The success of this type of advertising lies primarily in its proximity to the potential consumer, its efficiency and its flexibility, which allow the advertiser to place its advertising where and when it wants and to change it at any time. This flexibility allows new forms of communication with the ability to adapt in real time the message according to the specific criteria of a campaign. The station of Anzère in Valais uses Neo Advertising's network of screens to automatically adapt its offers according to the weather; for the campaigns of the national lottery, they change automatically according to the amount of the jackpot.
Apart from the new types of communication offered by the public digital display, it is advisable to underline the exceptional effectiveness of this advertising medium. A recent campaign for Hiestand, a national manufacturer of bakery products in Coop Pronto points of sale, showed an increase in sales of 33 percent and 53 percent, for two products of the brand. Neo Advertising's performance is reflected by strong sales growth of about 30 percent in the first quarter of 2014. Neo Advertising now has 24 employees. Co-founded and managed by Christian Vaglio-Giors, who is also president of the Swiss umbrella organization IG DOOH, the company aims to expand its advertising space in the public sector this year.
