Distriba: Andrea Obrist new Managing Director
Effective March 17, 2014, Andrea Obrist will take over as CEO of Distriba, a wholly owned subsidiary of Basler Zeitung Medien.
Andrea Obrist, who most recently worked as Head of Advertising Market at Tageswoche, has extensive experience in marketing, advertising and sales, according to the press release. In particular, she was responsible for the development and management of direct advertising at AZ Medien AG in Aarau. Andrea Obrist is 46 years old and has a degree as a federally certified sales manager.
As a company for the distribution of printed matter, product samples and other advertising materials, Distriba distributes Baz Kompakt on Thursdays in the city area and loose leaflet inserts on Tuesdays and Thursdays in the communities close to the city. Andrea Obrist's task will be to modernize the company, develop an active sales concept and open up new business areas.
