Heads for Axpo under power
On October 1, Nordostschweizerische Kraftwerke AG (NOK) was renamed Axpo AG. Heads supported the company—which is approaching its centennial—in this significant milestone in its history.
With the renaming of NOK to Axpo AG, the Axpo brand is to become an even stronger brand in the Swiss energy market, according to a press release. In less than three months, Heads changed over 4,000 labels, 2,000 electronic forms, around 1,000 electronic documents, labeled around 150 vehicles and designed over 50 NOK brochures in the Axpo design. Heads doubled its staff for this project: Under the management of Ralph Hermann and Mike Stillhard, the following additional staff are working on this major project: consultants Andrea Bruggmann, Kristina Brunner and Lora Franceschini, PR specialist Felix Müller, IT management specialist Dr. Jürg Eberhard, Esther Hirzel as project manager for signage, designer Petra Jörger and art director Andreas Preis. The agency will continue to be involved in the implementation of Axpo AG's single brand strategy until April 2010.
