Spot: "Engadiner" re-staged
Spot Werbung, a full-service communications agency based in St. Moritz, has developed the new branding for the Engadin Ski Marathon. With approximately 13,000 participants, «Der Engadiner» is Switzerland’s largest cross-country skiing event.
The Engadin Skimarathon is not only one of the most important mass sporting events in the country, but also a popular meeting place for the assembled cross-country skiing world elite. The St. Moritz full-service communications agency Spot advertising won the pitch for the revision and modernization of the entire event appearance in summer 2013. In the course of this, the new marathon logo was presented on Marathon Sunday, March 9, 2014. In addition to the new corporate design, Spot will also be responsible for all print media and the digital communication of the event in the future, according to a statement. The new website of the "Engadiner" will go online in the course of April.
New logo as the basis of the new appearance
The basis of the future appearance is the new logo. This contains elements from the skating movement and at the same time symbolizes a snow crystal. The dynamics of the sport are reflected by the warm colors, the blue stands for sky and snow. The internationally renowned event shows its Swissness through the discreet Swiss cross, and its long tradition through the year. The slanted "A" in the word "Skimarathon" is a reference to the old logo. For the first time, a presenting sponsor, Helvetia, is also integrated into the logo.
