Data protection: Goldbach receives EDAA Trust Seal
Goldbach has received the EDAA Trust Seal for exemplary online behavioral advertising and thus voluntarily commits to strict compliance with the highest data protection standards.
The digital advertising industry's coordinating body for interest-based online advertising, European Interactive Digital Advertising Alliance (EDAA), based in Brussels, is responsible for the Europe-wide implementation of the guidelines of the self-regulatory initiative for Online Behavioral Advertising (OBA). This cross-industry self-regulatory initiative was launched by leading European bodies to guarantee transparency as well as security in the handling of interest-based data.
Data protection as part of corporate governance
According to the press release, Goldbach has always been committed to voluntary compliance with the highest data protection standards and, following a thorough and neutral inspection, was one of the first companies to be awarded the EDAA seal of approval for careful data aggregation. For Michi Frank, CEO of Goldbach Group, the certification is a confirmation of the company's strategy: "Targeting products from Goldbach are an efficient and effective marketing tool to enable our advertising customers to target group-oriented advertising. The fact that we have now been honored throughout Europe by the official certifier shows that we are also aware of our leading position as a digital network in the extremely sensitive area of data security and act in an exemplary manner when dealing with relevant target groups."
