"Fashion Run" jury: Rigozzi, Rossi and Valentino

Starting on March 27, they will choose a new fashion icon every Thursday evening at 8:15 p.m. for eight weeks. In their function, the three fashion and style experts judge the fashionable being or not being of the candidates. In the new styling documentary, the contestants have three hours to dress according to a given theme and have their hair and makeup done professionally, with a shared budget of 1,000 Swiss francs. The winner gets to keep the entire outfit.

As the most successful Miss Switzerland of all time, a sought-after presenter and the face of numerous advertising campaigns, Christa Rigozzi from Ticino knows how to put herself in the best light and entertain charmingly like no other, according to the press release. Luisa Rossi is probably the best-known styling and lifestyle consultant in Switzerland. She has acquired her fashion expertise through her many years as a model and as a hair and makeup styling agent. Valentino, the only man in the group, is synonymous with a well-groomed appearance and is successful beyond the country's borders with his company Mondo Valentino. Mondo Valentino has been styling for over 30 years at the biggest catwalks, the most famous models and for the most important labels.

Christa Rigozzi: "Fashion is important to me in every area. But it doesn't necessarily have to do with luxury, but rather with individual style, originality and one's own personality. You can achieve a lot with very little. True to the motto: less is more!"

Luisa Rossi: "For years I've been enthusiastically running after fashion, so I'm even more excited to see the choices and combinations of the women who will now run for me!"

Valentino: "As a Fashion Run judge, I won't mince words!"