Decline in press advertising revenue
Advertising revenue for the Swiss press in October totaled 143 million, down 25.5 percent from the previous year.
This was announced by Wemf on Thursday, according to SDA. Against the backdrop of rising unemployment, job advertisements in the daily and regional weekly press fell by a whopping 39.7 percent to CHF 14.4 million. The most important category, commercial and other advertisements, fell by 22.5 percent to 113.8 million francs.
Property advertisements fell by 22.7 percent to CHF 5.8 million. Brochure inserts shrank by 34.4 percent to CHF 9.0 million. The press is not only suffering from the decline in advertising due to the economic situation, but also from the migration of advertisements to the Internet.
Property advertisements fell by 22.7 percent to CHF 5.8 million. Brochure inserts shrank by 34.4 percent to CHF 9.0 million. The press is not only suffering from the decline in advertising due to the economic situation, but also from the migration of advertisements to the Internet.
