Leo Burnett: Fan campaign for Swiss Life
Leo Burnett is launching the «Mir sind d'Nati» fan campaign for its client Swiss Life, which turns everyone into a star.
Who doesn't remember, in the past on the playground when playing football: "I am de Chapuisat! - Or "I'm Shaqiri" - "No, Shaqiri, I'm Shaqiri already! In short, everyone wants to be like the great role models and belong to the national team.
Swiss Life - sponsor of the Swiss Football Association since 2004 - is now making this dream come true with its "Mir sind d'Nati" campaign: To kick off the campaign, masks with the likenesses of Nati players will be distributed, turning every fan into a big star. On the microsite Superfan.ch you can also upload your own picture and become part of the Nati. There are many attractive prizes to be won, including meet & greets with the Nati stars, signed red Swiss Life sofas and Nati jerseys with your own name.
The Swiss Life football fan campaign "Mir sind d'Nati" takes place in cooperation with 20 Minuten and is played offline and online.
Responsible at Swiss Life: Elke Guhl (Head of Marketing Switzerland), François Foucault (Head of Events & Sponsoring), Gülin Sengül (Events & Sponsoring). Responsible at Leo Burnett Switzerland: Reto Clement (AD), Simon Smit, Mark Stahel (text), Peter Brönnimann (ECD), Daniel Strickler (production), Dominik Mätzener (consulting), Rolf Zimmermann (overall responsibility). Responsible for the online implementation at Red Works: Björn Schneider, Sandra Pellny, Estefan Justo, Karl Badde.
