Formeldrei: Stop campaign for Westside
Train, bus, and tram—all stop right outside the gates of the Westside Shopping and Entertainment Center. In a campaign, Formeldrei showcased public transportation as a convenient way to get there.
According to the press release, "I am Westside" is based on the latest stop campaign of the Libero fare network in the Bern-Solothurn area. It motivates visitors to travel by train, bus and streetcar in an appealing way. The campaign is based on posters and public transport notices in the city and region, flanked by an online photo competition on I-am-westside.ch or in the spacious Libero Lounge specially set up in the Center. There are public transport vouchers worth CHF 10,000 to be won.
Animated formats are used on the center screens and on passengertv. Those arriving by car benefit from the public transport deal: car drivers receive a voucher that they can exchange for a Westside gift card on their next visit by public transport.
Responsible at Neue Brünnen: Ludwigs Nehls (Center Manager), Belinda Juhasz (Marketing Communications). Responsible at Formeldrei, Bern: Andreas Thommen (Art Director), Christian Wüthrich (Concept/Text), Patrick Ochsenbein (Consulting). Photo: Simon Opladen, Bern. Online: Arillo Switzerland.
