Renzen: On the move for APG|SGA Traffic strikingly
Renzen has created a campaign for APG|SGA Traffic. The campaign is designed to reach potential advertisers on the BLS S-Bahn Bern.
"This is where your advertising really comes into its own!" With this and other short, concise text messages, APG|SGA Traffic, as marketing partner of the transport companies, is wooing customers in the greater Bern area and in the Valais (Lötschberg line). The campaign, designed by Renzen and aimed primarily at B-to-B business, addresses potential advertising customers directly on BLS trains via Railboards and Railboard Midis. In addition, a mailing in the form of a multi-ride card and a follow-up mailing were produced, in which the advantages of effective public transport advertising with impact are explained in more detail. In addition, several other RailBoard subjects were created specifically for the B-to-C approach.
Responsible at APG|SGA Traffic: Jürg Bickel (Head of Marketing & Sales Services). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text), Michael Koritschan (Junior AD).
