Dialog Marketing Exhibition: Big rush
On March 3, 2014, more than 400 interested visitors attended the Dialog Marketing exhibition, where all the campaigns submitted for the Swiss Dialog Marketing Award were presented.
According to the press release, the quality of the entries promises an interesting judging process. This year's motto of the Swiss Dialog Marketing Award (SDV Award) takes us into the comic world of superheroes - the "DM Heroes". True to this motto, the SDV presented the submitted works at the vernissage and exhibition at the Folium in Zurich on March 3. The contenders for the Swiss Dialogue Marketing Award 2014 provided plenty of material for lively discussions.
Inspiring dialog marketing heroics
Despite slightly fewer submissions, visitors found the competition exciting because there were many clever dialog campaigns among the works submitted - works that are worth discussing and that inspire us. The submitted works were shown exclusively to this year's partners and sponsors at the pre-vernissage. The SDV took this opportunity to thank everyone for their support. The works were awarded prizes based on the task, the solution and the results.
Prizes are awarded in 18 + 1 categories
The 23-member jury, chaired by Christian Huldi, now has the task of selecting the best works. Once again this year, the two partner associations from Germany and Austria will each have one representative on the jury. The mixture of nationally and internationally experienced dialog marketing experts makes for an exciting competition. The jury evaluates entries in 18 categories. These range from dialog marketing campaigns in large print runs to small campaigns, ideas with unusual use of media and digital dialog implementations. The additional highest honor is the Platinum Award (Best in Show). This crowns the best work of the year and is awarded by a special jury consisting of the chairman of the jury as well as a representative of the sponsoring association SDV and the premium partner Post CH.
Online exhibition of all submitted works
From mid-March this year, all submitted works will be presented in an online exhibition at www.sdv-award.ch for the first time. This innovation creates even more transparency and enables a wide range of interested parties to actively engage with the current work in dialog marketing. The traveling exhibition will also be available at a later date. It includes the works that have been awarded the Swiss Dialog Marketing Prize and a Letter of Distinction. The exhibition provides an overview of the most creative and successful campaigns and can be used by companies, agencies and schools for internal training, information or as a framework for events. For further information, please contact the SDV office.
The young creatives prove their talent
The SDV Junior Award will be presented for the fifth time in 2014. Young creatives from agencies, companies and creative schools were able to submit their proposals for a special task. This year there were almost twice as many as last year. The Junior Award is an integral part of the competition and highlights the association's efforts to promote the continuous education and training of juniors throughout the industry.
The Award Night - the place of the award ceremony
The Award Night of the Swiss Dialogue Marketing Award 2014 with the DM Heroes will take place on June 6, 2014 at the Kongresshaus Zurich. As part of a gala event, the winners of the respective categories and special prizes will celebrate their victory on stage. An entertaining evening with highlights and plenty of opportunities to meet and exchange ideas.
More information on Sdv-award.ch.
