Young people rap for the promotion of young IT talent
Switzerland needs the next generation of IT professionals. Now, the IT-dreamjobs campaign is launching the rap song «Le Sponsor d'Or,» which calls on business leaders to help support the next generation through sponsorship.
Switzerland's fifth-largest economic sector already has a shortage of qualified specialists, which is set to rise to 25,000 by 2020. A broad coalition of representatives from business, science and the public sector therefore launched the IT-dreamjobs campaign in 2013 (Werbewoche.ch reported).
IT-dreamjobs now wants to become active in other regions in addition to Zurich and Bern and intensify its project work, as announced in a press release on Monday. "We have a lot of ideas, for example a nine-month game exhibition with an accompanying educational program for schools," says campaign manager Annette Kielholz. "With any additional support, we can inspire more young talents for computer science and make a lasting impact."
More sponsors are needed for the projects. The rap motivates company bosses to take part in IT-dreamjobs. After all, promoting young talent is actually in the interests of every company that relies on ICT specialists. The song and video clip were produced by young people without professional funding.
