Electronic media on the rise, overall market stable
Advertising intensity on TV, digital out-of-home, and in electronic media as a whole is increasing at the start of the year. Overall, advertising intensity in the market as a whole remains stable. This is shown in the January issue of the Goldbach Index (Gemi).
Digital out of home remains on course for growth in the first month of 2014 and recorded an increase of six index points 692 (686), followed by TV with an increase of five index points 632 (627). After a stable phase, advertising pressure for radio fell by three 423 (426) index points compared to the previous month. Advertising pressure on the Internet continues to be volatile, falling by five index points in January to 742 (753). Teletext lost two index points 59 (61) compared to the previous month and thus continues to decline. Electronic media as a whole gained three index points to close at 636 (633), while advertising pressure in the market as a whole remained stable at 235 (235).
