UBI rejects complaint against broadcast of Davidoff Swiss Indoors
The Independent Complaints Authority for Radio and Television (UBI) has dismissed a complaint filed by an anti-smoking organization against the television broadcast of the Davidoff Swiss Indoors.
According to the SDA, the presence of the brand is neither surreptitious advertising nor does it violate the protection of minors under broadcasting law.
The tennis tournament is broadcast live every year by TSR television in French-speaking Switzerland. The Davidoff company, which manufactures smoking products among other things, appears as a sponsor. In addition, the brand logo can be seen on various advertising spaces.
Young people are not the target audience
In its decision published on Thursday, the UBI noted that the reporters did not mention "Davidoff" as the title sponsor, but instead referred to the "Swiss Indoors". In addition, the advertising spaces were not particularly highlighted by the camera work. Furthermore, the broadcast of the tennis matches did not endanger the physical, mental or social development of minors. Young people are regularly confronted with advertising for tobacco or alcohol at concerts or major sporting events. Obviously, however, they are not the target audience of the Davidoff tobacco division.
The UBI unanimously rejected the complaint. The decision can be appealed to the Federal Supreme Court.
The tennis tournament is broadcast live every year by TSR television in French-speaking Switzerland. The Davidoff company, which manufactures smoking products among other things, appears as a sponsor. In addition, the brand logo can be seen on various advertising spaces.
Young people are not the target audience
In its decision published on Thursday, the UBI noted that the reporters did not mention "Davidoff" as the title sponsor, but instead referred to the "Swiss Indoors". In addition, the advertising spaces were not particularly highlighted by the camera work. Furthermore, the broadcast of the tennis matches did not endanger the physical, mental or social development of minors. Young people are regularly confronted with advertising for tobacco or alcohol at concerts or major sporting events. Obviously, however, they are not the target audience of the Davidoff tobacco division.
The UBI unanimously rejected the complaint. The decision can be appealed to the Federal Supreme Court.
