Last but not least: Would you give Johannes your jacket?
An 11-year-old boy sits shivering at a bus stop in the cold, wearing nothing but a T-shirt. On behalf of SOS Children's Villages, a Norwegian agency spent two days filming passersby with a hidden camera. Almost all of them spontaneously offered the boy their scarves and even their jackets.
The ad is part of a fundraising campaign for Syrian children, who should also be provided with blankets and jackets. The Norwegian agency Släger Kommunikasjon points out the phenomenon that people usually support people in need in their immediate vicinity, but feel little need to help when disasters occur far away.
The idea of conducting such street experiments is not entirely new. Nevertheless, moving scenes have been created that countless people have shared with their friends and have been viewed over twelve million times on YouTube. Has the successful viral spot also triggered a corresponding flood of donations? (sis)
