Last but not least: opposition leader as testimonial
Tchibo had planned to launch the «Fit with the Klitschkos» advertising campaign this week. It seems that no one involved in the production of the campaign commercial could have foreseen the events in Ukraine.
Tchibo wanted to advertise new fitness products with the prominent Klitschko brothers. In the commercial by Jung von Matt, which should have been broadcast in the coming days, the brothers praise products such as a skipping rope or a waterproof MP3 player. Following the bloody uprising, the company has now decided to stop the advertising campaign. The public will not see the commercial.
It is not known exactly how much money the company is deliberately throwing down the drain. The Klitschko brothers and the production had already been paid for, and most of the airtime had already been booked, according to the company. However, Tchibo is not removing packaging printed with the brothers' faces from sale. This can no longer be changed, they say.
Tchibo can apparently live with continuing to be associated with the opposition leader and does not necessarily fear any damage to its image. Rather, it would simply be inappropriate at this time to present Vitali Klitschko jumping rope. (sis)
