Exxtra: Audi billboard only lights up when it makes sense
The Audi Start-Stop system helps to reduce fuel consumption and CO2 emissions by switching off the engine when stationary. Exxtra is now bringing this technology to life for Audi in an interactive poster campaign.
The Start-Stop system was integrated by Exxtra into illuminated billboards - placed in places where you have to stop. With the help of a sensor, the poster only lights up when a car stops. If the car continues to drive, the backlit poster switches off again, demonstrating the effect of Audi's energy-saving Start-Stop system.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra: Dominik Oberwiler, Martin Stulz (CD), Sandro Tissi (AD), Patrick Bucher (text), Nora Bertoli (graphics), Susan Baumgartner (consulting); with the technical support of APG/SGA.
