Four promotes Laax with a multichannel presence
The Zurich-based agency Four has been commissioned to promote the winter sports destination Laax. This follows the agency's implementation last year of an integrated communications strategy for the Swiss, German, and British markets.
Numerous measures are being implemented for the new season. All communication measures are based on a consistent, target group and market-oriented strategy. Print advertising materials such as the new catalog, for example, are primarily geared towards the needs of families. Younger target group segments, on the other hand, are addressed almost exclusively through online measures such as banners and e-mail marketing. The banners are used in the Swiss, German and Dutch markets.
Another focus of the communication is a broad-based, attention-grabbing poster campaign. In addition to differentiating, dynamic visuals from the ski resort, catchphrases matching the positioning can be seen. These are given an extended and new meaning by emphasizing individual letters of the word. In this way, important messages for Laax are conveyed quickly.
Responsible at Weisse Arena Gruppe: Andreas Bärtsch (management, marketing and sales), Britta Kaula (marketing and communication). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP), photography: Gaudenz Danuser, image processing: Sota AG.
Another focus of the communication is a broad-based, attention-grabbing poster campaign. In addition to differentiating, dynamic visuals from the ski resort, catchphrases matching the positioning can be seen. These are given an extended and new meaning by emphasizing individual letters of the word. In this way, important messages for Laax are conveyed quickly.
Responsible at Weisse Arena Gruppe: Andreas Bärtsch (management, marketing and sales), Britta Kaula (marketing and communication). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP), photography: Gaudenz Danuser, image processing: Sota AG.
