Frey & Frey brings Matterhorn to Bern

The creation of a Valais theme world brings a touch of Zermatt to Bern-Brünnen: The sculpted section of the Matterhorn and an original Müller cable car gondola shine in front of a mega panel. With an eye for important details, wooden elements are used consistently, intensifying the reference to the Alpine lifestyle.

Accompanying promotional measures are planned with other partners of the Valais Festival: For example, the Matterhorn Gornergratbahnen will use the platform in the Westside, which will run until the end of March, to draw attention to their rail network. In addition, Camille Bloch with the Ragusa brand (also a partner of Zermatt Unplugged), BLS (Lötschberg car transport) and Globus Delikatessa (with tastings of Valais specialties) will bring the Valais lifestyle to life.

As the owner of Westside, the Migros Aare Cooperative is the main sponsoring partner (Westside) and official catering partner (Catering Services Migros Aare) in the hospitality sector for this year's edition of the Zermatt Unplugged music festival for the first time. Zermatt Unplugged takes place from April 8 to 12 at various locations at the foot of the Matterhorn.

Responsible at Migros Aare: Lorenz Feller (project manager). Responsible at Frey & Frey: Matthias Dummer (project manager).