Men's downhill: 82 percent market share
SRF has been satisfied with the ratings for its Olympic coverage so far. An average of 195,000 people are tuning in to follow the events. The men's downhill race achieved the highest rating, with an 82.2 percent market share.
Swiss Radio and Television has drawn a positive balance at the Olympic half-time. SRF zwei recorded an average of 195,000 viewers in the period from Friday, February 7 to Sunday, February 16, 2014, which corresponds to a market share of 28.4 percent. The highest viewing figures to date were achieved by the men's downhill with an average of 731,000 viewers. This corresponds to a market share of 82.2 percent, according to a press release. The final round of the men's ski jumping event was watched by 685,000 viewers with a market share of 41.0 percent. The men's skiathlon, won by Dario Cologna, ranked just behind with 569,000 viewers and a market share of 63.2 percent. It was also pleasing to see that sports such as bobsleigh, snowboarding, curling and the young discipline of snowboard slopestyle attracted a high level of attention with 350,000 to 540,000 viewers.
New visit records for sports multimedia
The online platform Srf.ch/sotschi is also popular with the public. By Friday, February 14, 2014, new access records had been set twice on the sports platform: Dominique Gisin's downhill win in Sochi led to 420,000 visits. With 393,361 visits, the other Swiss successes - gold from Dario Cologna and Sandro Viletta and silver from Selina Gasparin - also generated very high access rates last Friday. The previous access record dates back to 2010, when 391,978 visits were counted during the FIFA World Cup match between Chile and Switzerland in South Africa.
The full version of the abridged table shown can be found at this link (PDF).
