Compost: Animation film for Arrow Electronics

The market is flooded with countless innovations every day. However, only very few of them really catch on. Rarely do any of these innovations prove to be a true game changer. Most of them fail, sometimes more, sometimes less.

Ogilvy & Mather Hong Kong asked Kompost to dramatize these different fates of innovation for their client Arrow Electronics in a show trailer - in the most unique, striking and inspiring way possible. The result is a short animated film that tells the story of success and failure in a compelling and almost mystical way. It can all change in a moment.

Responsible for compost: Ian Sampaio (Art Director), Gian Klainguti (Executive Producer), Fabian Dörr (Producer).