Last but not least: Just don't look down

Over the course of six minutes, filmmaker and climber Cedar Wright tells the story of Alex Honnold's amazing ascent in El Portrero Chico, Mexico for The Nord Face. The wall of terror is called El Sendero Luminoso and leads more than 750 meters vertically into the depths. Especially for people with a fear of heights, it is unimaginable how a person voluntarily takes on this challenge - unsecured, without a rope, of course. With his bare hands, Honnold fights his way up the threatening wall, filmed by his friend Wright. The height, which makes his stomach tingle just watching, doesn't seem to bother him: he calmly looks down again and again - and has fun doing it. "Once I started up, I was like this is awesome. I didn't blow a single foot - like a ballerina," he says. Outsideonline.com. But we are reassured. Sponsor The Nord Face is certainly reassured, too: The film - which, by the way, begins properly after a three-minute introduction - has met with lively interest on the Internet and generated almost 400,000 YouTube clicks in just a few days. For the manufacturer of outdoor clothing, the manageable risk - namely that the "investment" will crash - seems to have paid off. (hae)