Renzen: Advertising material created for Stiebel Eltron

Stiebel Eltron takes particular account of the need for all-round security with its complete systems. In addition, the heat pump specialist offers its customers the option of a 5-year system guarantee. Stiebel Eltron also presented itself at the Swissbau trade fair in Basel in line with this theme.

Renzen has developed new advertising materials for this purpose. The brochure "In good hands with safety" shows customers the advantages of the more than 30,000 system solutions available and the associated safety. The integrated campaign is supplemented cross-medially by advertisements in the trade press, F4 and F12 posters, the "Safety" theme of the customer magazine Energie Today, and the invitation mailing. An interactive game was also used at Swissbau, where customers could even take home "a piece of security" with a bit of luck.

Responsible at Stiebel Eltron, Lupfig: Paul Stalder (Managing Director), Manuela Rohrer (Marketing Communication). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text), Achim Kaufmann (AD), Frédéric Renzen (consulting).