Goldbach Audience: New Head of Sales
Effective March 1, 2014, Sales Manager Christian Novakov will lead the Goldbach Audience sales team as Head of Sales. He will take over the responsibilities of Andrea Jordi, who will be taking maternity leave.
Thanks to his many years of experience in sales as well as consulting, Christian Novakov (born 1975) has broad market-specific expertise in the areas of TV, radio and online and can further advance the Goldbach Audience sales strategy successfully implemented by Andrea Jordi and her team.
Since 2008, Christian Novakov has been Sales Manager at various Swiss companies, including Publicitas Cinecom & Media, Le Temps Media and, most recently, Comparis.ch. Prior to that, he worked in Germany as Marketing and Sales Manager at R.H.B. Radiohaus Berlin, among others. Thanks to his most recent position as Senior Online Sales Manager at Comparis.ch, where he helped to expand the marketing of online and mobile products, the journalist and theater studies graduate has a profound knowledge of the digital world and, according to the statement, knows exactly what demands advertisers have of marketers.
"We want to offer customers and agencies professional services and be able to meet their needs in the best possible way. For this reason, we rebuilt the Sales Unit in 2012. With Christian Novakov, we have now succeeded in signing up a man with industry experience who can support us in the further expansion of this strategy," says Alexander Horrolt, Managing Director of Goldbach Audience.
