Spitex launches new specialist magazine
«Spitex Magazin» is the name of the new trade journal published by the nonprofit organization Spitex. It replaces "Spitex Schauplatz" and will be published for the first time this coming Friday. The trade journal is published by the Swiss Spitex Association.
The magazine now covers the whole of Switzerland. It is published in German and French and contains an Italian-language supplement, as announced by the Spitex Association of the Canton of Zurich on Tuesday. The different language editions contain mostly the same topics. However, they are prepared separately in order to do justice to the regional linguistic characteristics in terms of content and illustrations. Topics include health policy issues in connection with help and care at home. Like its predecessor, the Spitex Magazine is published six times a year with a circulation of 6000 copies.
In addition to the printed edition, the magazine will also be available in digital form as a tablet app (iOS and Android). This means that all articles can be accessed conveniently from anywhere. A new, trilingual Website teases the most important articles of each issue and has an additional news section and an archive. The platform, which is optimized for display on smartphones, also offers subscription and insertion options.
Spitex Magazine is aimed at anyone who is interested in Spitex topics. The target audience primarily includes employees, board members, organizations and associations of non-profit Spitex. However, the magazine is also aimed at experts from partner organizations (homes, hospitals, GPs, health insurers and official bodies) as well as interested people in politics, business and the authorities.
The previous medium, Schauplatz Spitex, was published in spring 2009 by a specially founded association of the same name. Various Spitex cantonal associations and the Swiss Spitex Association were members of this association. (SDA/PD/hae)
