Publisuisse satisfied with SRF's start to the year

SRF's TV stations are off to a good start in the new year. With an overall average of 40.2 percent market share in primetime, SRF 1, SRF zwei and SRF info maintained their position as clear leaders in the Swiss TV market among the overall audience in January 2014. In the advertising-relevant target group of 15-59-year-olds, SRF programs achieved an average market share of 32.0 percent (also primetime). Advertisers are also benefiting from this. "We are very pleased with the performance of the advertising blocks in January," says Martin Schneider, director of Publisuisse. "Thanks to these excellent audience figures, our customers were able to benefit from good value for money," Schneider continues.

Sports and in-house productions very popular

The "Alpine Ski World Cup in Wengen, Downhill Men" and the "Tennis Australian Open, Final" on SRF zwei achieved particularly strong ratings among 15-59-year-olds, with average market shares of 70.5 percent and 68.0 percent, respectively.

SRF's own productions are also very popular. The second season of "The Undertaker" started with an average market share of 38.6 percent, surpassing the already very good prior-year figures for the first season. With a market share of 31.7 percent, the feature film "Der Verdingbub" attracted more than 400,000 viewers between the ages of 15 and 59, and "SRF bi de Lüt - Familiensache" also performed well, with a market share of 35.5 percent. The ten programs with the most viewers also include the information programs "Tagesschau," "Meteo" and "Kassensturz. Furthermore, the DOK series "Auf und davon," which is devoted to Swiss emigrants, was among the most watched programs in January.