Jumbo Expands Its Sponsorship of the Tour de Suisse
IMG, the organizer and marketer of the Tour de Suisse, has agreed with Jumbo to expand their collaboration for the 2014 Tour de Suisse. Jumbo has acquired the last available jersey package and has been promoted to the second-highest sponsorship category as an Official Sponsor.
As early as 2013, the home improvement chain Jumbo served as an official co-sponsor of the Tour de Suisse and drew attention to itself through various promotional activities. For 2014, Jumbo is expanding its sponsorship activities for the Tour de Suisse and is now also advertising on the jersey of the top Swiss rider in the general classification. In addition to the extra advertising on the jersey, Jumbo will receive various advertising spots and features in TV trailers as part of the live broadcast.
Once again this year, the Tour de Suisse will be broadcast LIVE on all three of SRG's national channels. In addition, the race is expected to be broadcast in well over 100 countries.
