Renzen: Key visual for stamp voting by Swiss Post

Renzen created the key visual for the current voting campaign for the «Swiss Skills Bern 2014» commemorative stamp, which is designed to encourage the public to vote. The challenge was to visually incorporate about a dozen very different professional associations in a way that made them easily recognizable.

Editorial - February 4, 2014

From September 17 to 21, 2014, the Swiss Skills Championships will take place under the title "Swiss Skills Bern 2014". Over 50 professional associations and their talents are taking part. More than 1,000 young professionals from the skilled trades, industry and the service sector will be demonstrating their skills in around 130 professions. Reason enough for Swiss Post to issue a special stamp.

Eleven of the participating professional associations are also taking on a very special challenge: In numerous projects with young creatives, the associations have used their "skills" to design a stamp.

Only one of the 11 subjects will be published as a special stamp in September 2014. The public has a say and can vote online for their personal favorites until February 15, 2014. A jury will select the winning design from the three stamp designs with the most votes on February 27, 2014. Information about the stamp competition can be found at here.

Responsible at Post: Yvonne Wehrli (Head of Marketing Communications), Bettina Hufschmied (Marketing Communications Consultant), Isabel Lo Verso Pedersen (Product Manager Stamps and Philately). Responsible at Renzen: Achim Kaufmann (AD), Frédéric Renzen, Alain Götschi (consulting).