Tele Züri celebrates 20th anniversary

Tele Züri went on the air for the first time on October 3, 1994. In an anniversary program 20 years later, the highlights and guests of the first hour are shown. Celebrities, politicians, viewers and former employees offer their congratulations to Telezüri in a testimonial campaign.

The campaign was created in collaboration with Rosarot and underlines the classic values that Telezüri has stood for over the past 20 years, according to a statement issued by the media company on Monday: proximity to the people, reference to the region, topicality, emotional reporting and likeable presenters.

At the center is the new claim "Tele Züri - bringt's". The logo was also refreshed. Rosarot also created an image spot as well as print and online ads featuring well-known Tele Züri presenters such as Markus Gilli and Patricia Boser. A series of testimonial clips featuring celebrities such as Johann Schneider-Ammann and Dominique Rinderknecht rounded off the campaign.

Responsible at Tele Züri: Markus Gilli (Program Manager and Editor-in-Chief), Laura Berndt (Marketing Manager). Responsible at Rosarot: René Karrer (overall responsibility), Yolanda Lopez (art direction), Andreas Steiner (text, concept), Sandra Brandenberger, Sven von Osten, Claudia Kabosch (graphics). Vaudeville Studios (animation). Triplet Studios (sound studio).