Intermediate study MA Strategy extended
The Wemf-Intermedia MA Strategy study will also include direct mail as a media category in the future. This means that all advertising-relevant communication channels will be represented in the study.
In January 2014, Wemf gained a new participant for MA Strategy in the form of Swiss Post. Thanks to this cooperation, the established study will now also include direct mail as a media category from fall 2014. For 15 years, MA Strategy has enabled a comparison of users between media groups and relevant individual media from the press, television, radio, cinema, teletext, Internet, address directories and out-of-home advertising sectors.
Urs Wolfensberger, Head of Marketing & Sales at Wemf, is delighted about the collaboration with Swiss Post: "The inclusion of the direct mail category ensures that all advertising-relevant communication channels can be planned in the MA Strategy. It therefore remains the most comprehensive intermedia study in Switzerland.
The "Advertising expenditure in Switzerland 2013" statistics, which are also compiled by Wemf, confirm the importance of this step. Net advertising sales for direct advertising amounted to CHF 1.017 billion, which corresponds to a market share of around 23%.
