Joiz: Yves Schifferle becomes Head of Branded Content

Yves Schifferle will take up the position as Head of Branded Content on February 1, 2014, according to a statement. His responsibilities include the development of branded entertainment formats and the implementation of major partner projects. Alexander Mazzara, CEO of joiz Group: "Branded entertainment is one of the big trends in the international TV market, and joiz is undoubtedly already one of the leading providers of such formats. With Yves Schifferle, we will once again decisively strengthen ourselves in this area!" With formats such as "M-Budget WG," "M-Budget Brain+Buddy" (developed in collaboration with Jung von Matt and Migros) or the interactive quiz "Wer's glaubt" (Wirz/PHD/Mobiliar) and many other successful projects for partners such as Swiss Milk, Logitech or Trident, joiz has a considerable track record in cross-media branded entertainment.

Yves Schifferle is 38 years old and lives in Zurich. He has been working in television entertainment for over 15 years, most recently developing and producing formats for SRF, Joiz and other clients as owner of the company Flying Producer. In the five years prior to that, he worked as an executive producer in the entertainment department at Swiss Television. During this time, he created and was responsible for several successful entertainment formats, including "Happy Day", "Der Match", "Tapetenwechsel", "Stunthero" or "Aeschbacher". From 2002 to 2004, Yves Schifferle lived in Cologne, where he co-developed and editorially managed the ProSieben format "Rent-a-Pocher," among others.

"Everyone is talking about transmedia storytelling, branded entertainment and native advertising. Joiz is one of the few players that actually puts theory into practice, setting standards. I'm looking forward to further developing these innovative forms of storytelling with an experienced team, and hope to inspire and move customers and audiences with strong stories," says Yves Schifferle, explaining his move. His company Flying Producer will continue to exist for the time being. Ongoing projects will be completed.