Gemi December 2013: Digital on the rise
Toward the end of the year, advertising spending on digital out-of-home saw another sharp increase, and internet advertising also closed out 2013 with a significant rise. Radio and the overall market remained stable, while TV and teletext saw a slight decline.
Digital out of Home not only remains on course for growth, but also recorded a strong increase of a full 62 index points 686 (624), followed by Internet with an increase of seven index points 753 (746).
Compared to the previous month, TV advertising pressure fell by three 627 (630) index points, while the decline for teletext amounted to one index point 61 (62). Radio, on the other hand, recorded stable advertising pressure at 426 (426) index points.
Electronic media as a whole lost one index point and closed at 633 (634), while advertising pressure in the overall market remained stable at 235 (235). This is shown in the December edition of the Goldbach Index (Gemi).
