APG|SGA stages marriage proposal
Together with APG|SGA, Zermatt Bergbahnen staged a special moment in a couple’s life. The Matterhorn served as the backdrop for a marriage proposal at 3,883 meters above sea level. The idea came from the groom himself.
In August, the applicant contacted Zermatt Bergbahnen with the wish to have a large advertising space at the Matterhorn glacier paradise mountain station fitted with a personal poster of the couple and to propose to his long-time girlfriend after the cable car had arrived. Zermatt Bergbahnen and the outdoor advertising company APG|SGA supported the proposal campaign. The imposing canvas that was finally produced measured 340 by 160 centimetres and was enthroned on the highest viewing platform in the Alps, according to a press release issued on Monday.
In the run-up to the proposal, red heart-shaped hand warmers were distributed at Zurich main station and Bern station with the note "Where would you ask?" and the date of the proposal. Zermatt Bergbahnen and APG|SGA used social media channels to keep their fan communities guessing exactly what the question was until it was resolved.
