Last but not least: Even an old woman understands that
Microsoft really put its foot in its mouth with a tweet. The current Twitter campaign was only meant to succinctly convey that the Windows Azure cloud service is really easy to use.
The tweet from @WindowsAzure shows a picture of an elderly woman and is accompanied by the words: "What do you do when your 68-year-old secretary needs Active Directory Multi-Factor Authentication? Ask Dear Azure." Windows Azure is so easy to use with the help of Dear Azure that even an older woman can do it. Not a good branding idea, according to many. Especially for the IT sector, which still lacks female specialists.
