Lush against disenfranchisement of homosexuals in Russia
Lush is once again addressing an ethical issue in a campaign and is protesting in over 40 countries against the Russian law banning «propaganda of non-traditional sexual relationships.» At the end of January, Lush is also organizing an event in Switzerland.
From January 27 to February 14, 2014, Lush is inviting people to paint a pink triangle with the lip color "Glaube" and take a photo of it in one of its 16 stores in Switzerland. Lush will show the participants' photos on its own social media channels. The pink triangle, an internationally recognized sign for gay rights, is tagged with the hashtag #SignofLove as part of the campaign. The photo petition reaffirms public solidarity against the disenfranchisement of homosexuals in Russia. The protest culminates with the delivery of all the collected pictures to the Russian embassy in Bern on Valentine's Day.
At the end of 2013, Lush had already protested against the abuses in Russia with a Europe-wide campaign #SignofLove and collected signatures with the organization All out. With a view to the Olympic Games, Lush wants to step up its campaign for the rights of homosexuals, bisexuals and transsexuals again in partnership with All out.
(Teaser image: Allout.org)
