Stailamedia launches Swiss Video Network
For over a year, Stailamedia has been offering automated online advertising on websites with the Swiss Display Network. Agencies and clients can now also programmatically access over 35 million video plays in the Swiss Video Network.
More than 15 percent of the video inventory is already being sold automatically at the start, as the agency writes in a press release on Monday. The Stailamedia SSP functions as a private premium exchange. Private because the sale of inventory is based on firmly negotiated conditions and not on an open marketplace as with Real Time Bidding (RTB). Premium because only high-quality and proven inventory is offered on the platform. In addition to the increase in efficiency, target groups are also addressed with significantly less wastage, according to the press release.
