KSP: Brand new ad for the Australia Open
Climate change is also transforming the world's major sporting events. KSP illustrates this in a recent ad for Myclimate.
At the Australian Open, not only the Swiss tennis stars are making headlines, but also climate change with heat. With temperatures above 40 degrees, matches had to be canceled for the first time or took place under closed roofs. The ad that Myclimate is placing in Thursday's edition of 20 Minuten is therefore red-hot. Melbourne becomes Melburn, and the text clearly calls on sports fans all over the world to offset their CO2 emissions with Myclimate and thus help to stop global climate change. So that Stan and Roger can keep a cool head in Melbourne, even in the final rounds.
Responsible at Myclimate: René Estermann (Managing Director), Kathrin Dellantonio (Head of Marketing & Sales) , Andrea Altorfer (Deputy Head of Sales & Marketing), Kai Landwehr (Project Manager Marketing). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (creative direction), Beat Egger (text), Benny Goldstein (art direction), Kevin Zysset, Paco Alborghetti (graphics), Flavia Meyer, Rahel Zumbühl (consulting).
On the subject:
KSP for Myclimate - Climate Change Switzerland
KSP for Myclimate - Going far with little money
