Lidl lets employees have their say
Lidl Switzerland has launched a campaign that gives the discount store's employees a chance to speak out. The ad campaign will be featured starting this coming Sunday.
The employee campaign will be launched on Sunday, November 22, 2009, in various Swiss Sunday newspapers and a free newspaper. In it, employees express their personal experiences and impressions at the discounter in statements they have written themselves. The campaign was conceived mainly in-house. For the realization, the store chain received support from the Aarau agency Baldinger & Baldinger, as Paloma Martino from Lidl Switzerland said in response to an inquiry from Werbewoche.
Responsible at Lidl Switzerland: Andreas Pohl (Executive Board Chairman), Silja Drack (Human Resources Manager), Viviane Artho and Gisela Schoch (Employee & Social Affairs Officer), Michael Schneider (Advertising Manager). Responsible at Baldinger & Baldinger: Vital Baldinger (CD), Asha Husmann (graphics), Roland Perrelet (consulting), Christian Herzog (production), Samuel Wimmer (photo).
