Leo Burnett: Another cardboard film for the post office
To present the Post's e-commerce offerings to its business customers in an entertaining way, Leo Burnett has created another explanatory video. Once again, it was built and animated entirely out of cardboard.
A story about an e-commerce start-up is used to present Swiss Post's extensive e-commerce offering in a striking way. To match the film, the e-commerce brochure is also made entirely of cardboard and presents the services in detail. The film is shown at the Post office website and in sales talks, where the cardboard brochure is also used. Back in November 2013, Leo Burnett explained offers from Swiss Post using cardboard (Werbewoche.ch reported).
Responsible at Post CH: Alexander Simon, Deputy Head of Brand Management and Advertising. Responsible at Leo Burnett Switzerland: Christian Bircher (CD/Art), Patrick Suter (CD/Text), Peter Brönnimann (ECD), Erasmo Palomba (Art Buying), Isabelle Meier, Sandro Looser, (Consulting), Daniel Strickler (Production). Film: Plan B Film (production), CanCanClub (animation), Bruno Conti (director). Artwork: Martin Weinknecht.
