Zurich must go down
Every month at the end of the month, a limbo party takes place at the Latin Palace in Zurich. Ogilvy came up with a special campaign for this event.
Under the motto "Do the Limbo", the agency invited the dance-loving population with stickers at exit-strategic locations in the city to dance under the stickered barriers, bicycle stand poles, parking fences and benches and thus get a taste for the next limbo party. The action caused numerous spontaneous dance performances by passers-by in the city, the agency writes in a statement on Friday.
Responsible at Latin Palace: Alexander Owassapian (Managing Director). Responsible at Ogilvy: Thomas Bolliger (CD), Tino Heuter (AD), Jumana Issa (graphics), Markus Sidler (text), Jonathan Schipper (consulting).
