Romanette - a cult brand returns
The classic French-Swiss lemonade Romanette, last offered in the 1990s, is celebrating its comeback: Nestlé Waters in Henniez is producing the cult drink again, which is now available in restaurants, hotels and retail stores.
2014 will be the year of Romanette: the well-known lemonade brand from French-speaking Switzerland will be available for the on-trade (hotels, restaurants, cafés) in 33cl glass bottles. In convenience and gas station stores and online, it is available in two PET formats (50cl and 150cl). Other points of sale will follow. Thanks to the vintage design of the bottle revive numerous childhood memories, according to a statement.
A 75 year old traditional recipe
In 1938, production of Romanette brand lemonade in lemon, orange, and raspberry flavors began in Romanel-sur-Lausanne. Thanks to its rapid success, Romanette soon became one of the most popular Swiss brands. In 1979, Henniez moved production to the Broye region of Vaud to centralize beverage production at the Treize-Cantons site - where Henniez was already bottled. Twelve years later, Romanette was renamed Fruitastic and later X-Drink. At the same time, the recipe was adapted to consumers' changing taste preferences. After a 20-year absence, Romanette is now celebrating its great revival - made according to the original recipe from the 1930s with natural sugar and no colorants.
