Goldbach Media: Cooperation with online advertising network Adconion
The Goldbach Media Group has signed a cooperation and license agreement with the Adconion Media Group, the world's largest independent online advertising network. The cooperation gives Goldbach Media exclusive use of proprietary targeting and optimization technology for performance marketing.
This will also pave the way for the introduction of network-centric online marketing models in Switzerland, Austria and throughout Eastern Europe. The cooperation agreement is strategic and long-term; no equity participation is planned. Goldbach Media intends to use a dual strategy to supplement traditional platform marketing for display and banner advertising with the further expansion of performance-oriented network-centric marketing models in the continuously growing market for online marketing with higher margins.
About Adconion Media Group
With 16 offices in the USA, Australia and five other European countries, the American-European Adconion Media Group is the largest independent global online advertising network. With its targeting and optimization technology developed in the company's own technology center in California, Adconion reaches over 300 million or one third of all global Internet users worldwide every month. According to comScore, this gives Adconion the largest reach worldwide behind Google. The partnership creates a marketing network with a reach of around 400 million Internet users and over 20 billion ad impressions per month.
