SDV Award: Agency at the airport takes time out
In 2013, the agency at the airport made it into the top ten of *Werbwoche*«s creative rankings thanks to the awards it won at the SDV Awards. This year, however, it wants to »take a step back and observe the scene from the outside” and take some time off to reflect.
René Eugster, owner and CD of the agency, told Werbewoche about the reasons:
"The fact that we were the first specialty agency to make it into the top ten with our SDV awards was very gratifying and also validating. But that's not enough for me. As a small agency, we have to budget our money and limit ourselves in the selection of creative competitions we enter. At the moment, the SDV Award is too much of an insider event for me; it has hardly any appeal outside the dialog industry. We live from the fact that the dialog industry becomes better known and that people talk about it, its possibilities and the available special know-how. And not that those who already know about it learn once again what the dialog industry is. The SDV is a relatively small association of plus/minus 120 members, but with extremely heterogeneous interests. There are printers, address brokers, mailers and creatives. It feels like if the architects were in an association together with the carpenters and those who make silicone joints as well as the curtain manufacturers and then discussed the most beautiful house.
