Alpha 245 lets the Qi flow
Wild Herbal, an Ayurveda resort and production facility for Vedic medicine in Sri Lanka, has a new corporate design and packaging. It was designed on the other side of the world by the Zurich-based agency Alpha 245.
Because Wild Herbal treats nature and people with respect in the Ayurvedic sense, this reverence should be recognizable at a glance, according to the press release from the end of December. The logo says and means "Namaste" and, thanks to its modular system, integrates much of what constitutes Ayurveda.
The logo has recently been emblazoned on packaging labels, stationery, resort signage and much more. The business card itself has become a carrier of Vedic herbs or spices - it is a small bag with medicine inside.
Responsible at Wild Herbal: Charlotte Schwab (owner). Responsible at Alpha 245: Diana Rossi (Creative Direction), Hekuran Abdyli, Kathia Le Bescont (Art Direction), Chavela Zink (Photography), Pam Hügli, Daniela Steffen, Ji-Yeun Youn (overall responsibility).
